After Eu It S Now America S Turn To Shake Up Apple And Everything They Believe In
The DOJ and 16 district attorneys general have filed the case in the US District Court of New Jersey. The case accuses Apple of raising prices for consumers and imposing higher fees on developers and creators at the expense of locking users into its ecosystem. There are allegations that Apple “selectively” imposes restrictions on developers and refuses to disclose critical ways of accessing the phone to crush down the competition.
You can read the full DOJ Lawsuit here.
It further states that “Apple undermines apps, services, and products that would otherwise make users less reliant on the iPhone, promote interoperability, and lower costs for consumers and developers.” U.S. Attorney General Garland justifies the lawsuit saying Apple “will only continue to strengthen its smartphone monopoly” if left unchallenged.
The government points out that Apple’s anticompetitive course of conduct has taken several forms. In fact, many of them continue to evolve today, including:
Limiting the innovation of “super apps” with broad functionality that would allow users to switch between different smartphone platforms. Blocking cloud-streaming apps that would, otherwise, allow users to enjoy high-quality video games and other cloud-based apps without the need for expensive hardware. Degrading the quality of messaging between the iPhone and other platforms so customers can keep buying iPhones. Restricting the functionality of third-party smartwatches with the iPhones so the user can’t switch from the iPhone due to compatibility issues. Preventing third-party developers from offering third-party digital wallets with tap-to-pay functionality for the iPhone.
Of course, Apple won’t accept the iPhone anti-trust allegations and is ready to challenge the DOJ in court. Apple has strongly defended its business practices, saying they aren’t doing anything illegal.
Well, this isn’t the first antitrust lawsuit that Apple has faced. That said, it’s one of the most comprehensive and ambitious to date. The giant has successfully defended itself against some previous legal actions such as the Epic Games lawsuit over App Store policies.
However, the current lawsuit targets the entire Apple Ecosystem, reflecting a more problematic challenge. It seems to be risky for the Apple’s walled-garden business model.
The Apple vs DOJ legal battle is expected to be complex and lengthy. If successful, the lawsuit would shake up the iPhone ecosystem, opening it to the competition and reducing control of iPhones.
We have already seen Apple introducing multiple changes to the European Union, to comply with DMA. For example, it allowed alternative app stores and third-party payment mechanisms. It also allowed iPhone users in the EU to uninstall Safari on iPhones. Now, we might see Apple doing the same in the United States to escape another lawsuit. Well, it seems Apple only understands the language of laws and lawsuits.