Walmart Acquires Smart Tv Firm Vizio To Boost Advertising Business

This is evident from the announcement, which elaborates that Vizio and its SmartCast Operating System will boost Walmart’s product discovery and help brands “achieve greater impact from their advertising investments with Walmart Connect”.
Among other things, this should allow Walmart to advertise better thanks to shopper information. Vizio TVs were known for its targeted advertising. The service often went above and beyond for tracking users, thus raising concerns over privacy. It shouldn’t be surprising if existing and new Vizio TV owners see more targeted ads based on their purchase history, viewing habits, and shopping preferences.
Speaking about the acquisition, Walmart US’ Executive VP and chief growth officer, stated: Vizio’s CEO and Founder William Wang said:
While Vizio has become a “wholly owned subsidiary of Walmart” and its stock will “no longer be listed for trading on the NYSE,” both companies will still operate independently.
What are your thoughts on Walmart’s acquisition of Vizio? Let us know in the comments below.